I’m Bobby Aaron Solomon, a creative director and graphic designer with over two decades of experience building story-driven brands and visually cohesive worlds online. I’ve led creative work for companies like Disney, Google, and YouTube, alongside founding the award-winning culture site The Fox Is Black, which explored design, music, art, food, and architecture from 2007 to 2026. Over the years I’ve collaborated with contemporary creatives and teams to create work that feels thoughtful and timely.

Today, my focus is Horstman, a studio rooted in exploring culture through cities, spaces, and the ways people gather. Through Horstman, I’m interested in the art of curation: city guides, homes, restaurants, and objects, as well as future experiences like pop-ups, dinners, and eventually a café that embodies these values. It’s a slow-growing, intentional practice aimed at creating environments and stories that feel considered, human, and transformative.